Sponsorship Opportunities

About Trend POV | Dr. Amy Vanderbilt (Chief Strategist) | Clarissa Chiu (Production Coordinator)| Sponsorship Opportunities

Social Reach

Trend POV informs and connects with our audience by existing within and between the numerous channels on the Internet where executives work every day including the TrendPOV.com website, iTunes, email, and multiple social networking sites including LinkedIn, Business Exchange, Lexy, Twitter, YouTube, Facebook, and uStream. Reaching our audience where they work allows us to speak not only to our executive audience but also to their circles of advisors and the people they influence.

We not only reach the primary audience that sees our product first-hand...we reach their social networks as well. We are continually innovating and extending that "social reach" with new components always in the works. Currently, we are experimenting with potential rollouts in Xing, Mobile platforms, and with functionality such as the connection between LinkedIn and BusinessExchange. We are the first of our kind and have had to develop standards for measuring reach based on traditional standards. Our monthly reach number is a combination of page views, show views, short video views, followers on twitter and LinkedIn, email recipients, discussion recipients, etc. We have found that most executives tend to have one favorite way to interact with us (that is, they watch the show, OR read the articles OR follow the tweet stream, etc) so there is not a lot of overlap or double counting.

Influencing the Influencers

Our audience is the greatest audience in the world. They are forward thinking executives in positions to act for their companies: CXOs, Directors, Partners and Owners covering more than 16 industries and companies of all sizes. They are influencers of a tightly knit network of other executives where 99% of their own networks are senior executives themselves with characteristics similar to our core audience.

Our Amazing Audience

Today, TrendPOV.com's audience includes the world's most forward thinking executives. Here are a few of our favorite stats...

Worldwide Reach:	> 613,000 in > 100Countries (92% North America)
Trust:	63% have successfully implemented or are in the process of implementing suggested strategies seen on the show or in the articles within their own businesses.
Technical Business Savvy:	89% regularly use some form of social media for business
Gender:	Male (89%), Female (11%)
Common Titles:	President, Director, CEO, CMO, COO, Managing Partner, Owner.
Age:	25-34 (11%), 35-44 (22%), 45-54 (34%), 55-64 (33%)
Income:	83% make > $150,000 per year
Influence:	99% of their own networks are senior executives themselves with characteristics similar to our core audience
Industries:	Information Technology and Services, Management Consulting, Defense & Space, Computer Software, Marketing and Advertising, Leisure, Travel & Tourism, Staffing and Recruiting, Internet, Events Services, Human Resources, Financial Services, Telecom, Professional Training / Coaching, Online Media, Pharmaceuticals, Biotechnology, ...and more...
Company Size:	1-10 (4%); 11-50 (15%); 51-200 (17%); 201-500 (10%); 501-1,000 (8%); 1,001-5,000 (16%); 5,001-10,000 (7%); 10,000 + (24%);

Brand Alignment

At Trend POV we do not believe in selling advertising in bits and pieces. We believe the way to access an amazing audience like ours is through comprehensive brand alignment fueled by authentic branded content - imagine your brand as a ubiquitous partner with Trend POV... at the website, in the show, in the short videos, in the tweet stream, and throughout the Trend POV network... for less than you would pay at any one of those networks for just one channel of brand presence. If you are interested in aligning your brand with Trend POV, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Dr. Amy

Operations

Global

Workforce

Precursors