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  • Spotlight Award - Power Curbers Inc

    The Spotlight Award is given to companies, individuals and entities that exemplify the ideal of acting on evolving trends for competitive advantage. This month, we award the Spotlight to Power Curbers, Inc for creating advantage from an increasingly global marketplace, a culture of innovation, and continually evolving customer interaction.  Power Curbers Inc is a small construction equipment manufacturer with sales in over 80 countries. In an LA Times article, Don Lee sites that 75% of Power Curbers’ 2009 sales are international, compared with 25% in 2007.

  • Virtual Advantage - How Virtual Training, Internships, And Desktops Are Increasing ROI

    Virtualization is not just for software anymore. Virtual training, virtual internships, virtual desktops, virtual meetings...the online environment is evolving to allow for more interaction than ever before. In this article, we track the potential uses of the virtual space for increased ROI that many businesses have yet to consider.

  • Micro-Options or Micro-Annoyance? - The Tentative Role of Micro-Purchase

    Micro-purchase is all the rage across the internet. The travel industry, and airlines in particular, are among the first to bring the micro-purchase concept out of cyberspace and into your daily life. It is a tentative role that toggles between micro-options and micro-annoyance. In this article, we will explore the forces at play within the industry, what micro-purchase strategies are working, what is failing miserably and why.

  • Spotlight Award: Lexy.com

    The Spotlight Award is given to those who demonstrate understanding and use evolving trends for strategic advantage. This month we shine the Spotlight on Lexy.com for recognizing and acting on what was missing from social media and creating an entirely new training and coordination medium in the process.

Latest Daily Advantage

Spotlight Award - Power Curbers - Part 3

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