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  • Self Tending Mushroom Alert - The United States Congress

    Submitted by DrAmyVanderbilt on Mon, 07/26/2010 - 9:35am

    Each month, we highlight an entity who chooses to ignore evolving trends, feasting instead on their own propaganda. The United States Congress is honored with the Self Tending Mushroom for following the green fad of the day to the detriment of any real solution and potentially the detriment of businesses everywhere.

     

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  • Freelance Norm - The Employee Of The Future

    Submitted by DrAmyVanderbilt on Mon, 07/19/2010 - 10:08am

    Freelancing is on the rise to the extent that the employee of the future may not be an employee at all, but an independent contractor.  In this article, we track the development of this trend, corresponding regulatory backlash and innovative ways for companies, freelancers, and third party industry to create significant advantage now. Wikipedia cites the Bureau of Labor Statistics as noting that, “Approximately 10.3 million workers in the US (7.4% of the US workforce) are independent contractors.

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  • Spotlight Award - The Coca-Cola Foundation

    Submitted by DrAmyVanderbilt on Mon, 07/12/2010 - 6:54am

    This month, we award the spotlight to the Coca-Cola Foundation for taking corporate NGOs to the next level by using their unique capabilities and tailoring local efforts while maintaining an eye towards the long-term corporate benefit. Coca-Cola CEO and Chairman Muhtar Kent talks about a company’s “social license to operate.” The idea is that your company operates within a given community not because you want to but because that community wants your company there. They have given you an unwritten license to operate and can revoke it at any time.

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  • In The Moment - How Individual Real-Time Ads Are Becoming Reality

    Submitted by DrAmyVanderbilt on Mon, 07/05/2010 - 12:26am

    Targeting potential clients based on online behaviors, profiles and more is happening as we speak. The next step in the evolutionary process is even more analysis-intense: real time individual ads. Imagine being able to tune your message for that customer, their beliefs and influencers in this moment. In this article, we track the evolution of online advertising towards this end. Targeting your customer as much as possible is not a new concept. With the advent of social networks, however, more detailed and individualized forms of targeting data became available.

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Self Tending Mushroom Alert - The United States Congress Part 5

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