The Spotlight Award is given to those who demonstrate understanding and use evolving trends for strategic advantage. This month we shine the Spotlight on Lexy.com for recognizing and acting on what was missing from social media and creating an entirely new training and coordination medium in the process. In this article, we will detail what Lexy is, why it is so brilliant, where it is going and what smart businesses can do to create training and coordination advantage from this unique medium. According to the website, “Something quintessentially human is being lost in our increasingly text-driven world. The sound of the human voice.” Lexy.com’s offerings consist of “Lexycasts” which are short interactive audio posts where, “listeners can comment back to you, share with their friends, post to social networks, and engage with you.” The user’s mobile phone is all it takes to browse, select, listen to, respond to, share and otherwise interact with these short audio posts. Lexycasts are effectively an entirely new medium focused on the mobile user. Training today has to be fast, timely, targeted and relevant. The big deal about Lexy is that it has opened up a new medium for training and coordination that podcasts and voicemail can’t quite fill (for lack of interaction). Last month, we covered the evolving trends in microtraining and how mobile audio could be precisely the medium microtraining has been waiting for. This medium is also ideal for team coordination. The lessons of this Spotlight Award are these: Anticipate the need that is just around the next evolutionary corner in your industry and fill it. Consider moving some training to Lexy. Make the most of the interactive nature of Lexy for assessment and coordination. Innovate new uses that uniquely fit your organization, your teams, your processes and your needs for true advantage that cannot be duplicated.
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Keywords: lexy, lexycast, lexy.com, microtraining, coordination, team, training, audio, interactive, talent, workforce, business, trend, watch, list, 2010, advantage, strategic, competitive
