December is a great time to look forward to the next year and beyond. These evolving trends represent the overarching effect of digital becoming more serious in its effect on your business environment. The dream of the completely paperless company is not new but highly elusive. In 2010 will track how the evolution of multi-media and internet security is making the completely paperless office a distinct possibility...and how some organizations are dying at the hand of digitization. The online environment is evolving to allow for more interaction than ever before. In 2010 we will be tracking the potential uses of the virtual space for increased ROI that many businesses have yet to consider. Meanwhile, software as a service is fast becoming the route to simplified operations for businesses worldwide. We will explore the right kind of SaaS-sourcing for your business, choosing vendors, when to keep it in-house, offering your own product to the masses and more. Targeting potential clients based on behaviors, and profiles is beginning to happen as we speak. In 2010 we will track the evolution of online marketing (including social media marketing) towards real time individual ad targeting. While we are all online, the old rules of product development told us that the best way to make sales is to put our product into every possible storefront. That rule may no longer apply. In 2010 we will track the evolution of exclusivity and watch the major retailers for precursor evidence of new business strategies to trump the trend. These trends contribute to a potent brew affecting your business environment and the way in which you will do business in 2010 and beyond. Over the coming year, we will be tracking them and innovating new ways to use them to your strategic advantage.
>>>> NOTE TO READERS: Trend Watch List is evolving and joining forces with Trend POV to become the way that forward thinking executives access the people and ideas that drive strategic advantage. See and share what we are planning for the big launch January 1st at http://www.New.TrendPOV.com. <<<<
